Québec.

Media arts

Creative exploration of technology

Pellicule.

Not only has Quebec’s passion for new media and information technology made it one of the main producers of high-tech video games and special effects, it has translated into an incredibly vibrant media arts sector. Inventive and focused on research and experimentation, the exploits of Québec technology artists have given rise to extraordinary creative hubs and distribution centres.

 
Media arts refer to the creative practices using electronic, computer and/or technology tools.

Grouped into two large categories, cinematic arts and digital arts, these creative works may incorporate everything from video, experimental and art films and sound art to new media. They can be shown in a variety of forms in both physical and virtual spaces, such as in exhibits and shows, and often require public participation and interaction.

 
 

These creative approaches, which sometimes draw on the hybrid approaches used in multidisciplinary arts, can be executed in various scales, from on-line pieces to large public installations. Some works are integrated into public spaces for long periods of time, such as the following two examples:

  • The Moulin à images, which was created by Robert Lepage and Ex Machina for the 400th anniversary celebrations commemorating the founding of Quebec City, is the largest architectural projection in the world and will continue to be shown until 2013. It features about 40 minutes of animated projections on 600-metre-wide, 30-metre-high grain elevators. The 2011 Image Mill has incorporated 3D.
  • Pixiness is an art installation by Axel Morgenthaler on the façade of the SAT (Society for Arts and Technology) building with interactive motorized lighting that can be controlled by the smart phones of passers-by.